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EDGE DIGITAL MEDIA

Frequently Asked Questions.

WHAT IS THE PROCESS?

You may be unfamiliar with the process and that’s OK. We will walk you through from start to finish.

Pre-Production & Discovery

Typically, the process begins with an initial pre-production meeting. There, we can get a handle on the scope of your project. We will work through your messaging, vision and anything else needed to get the ball moving. Once we have a game plan, we can then start planning and scheduling for your shoot. Whether it’s working with your idea, creating scripts, prepping the equipment or hiring the appropriate crew, we will handle everything with ease.

Production

Productions can last anywhere from a couple hours up to several days, depending on the needs / scope of your project. For example, a standard 1-2 person interview style business video takes one day (10 hours) for the interview setups + B Roll footage and other assets. Additional days would be considered to film at another location or city(s), gather additional interviews, scenic B Roll, maybe a drone shoot at sunrise or sunset.

This is the fun part and why we love this industry so much.

Post-Production

Once we have gathered the footage for your project, post-production begins. Here, we make backups of the footage and go through everything with a fine-tooth comb. We then edit the clips together into a video, source and license music, adjust all the audio and dialogue levels, colour and create a look and feel for your footage. This is also where we create any necessary animations, graphics, lower thirds or anything else required. We send you the video for feedback and make any necessary amendments needed before giving you the final version(s).

WHAT IS MY PROJECT GOING TO COST?

When approaching a new project with our clients, we look at what their specific needs and messaging for their video(s) are. Each project varies in length, complexity & technical requirements. Once you contact us about your project, we’ll have a conversation either virtual or in person to get more information about your project (this is complimentary) and then we’ll email you an estimate within 48 hours.

Here’s some hypothetical examples of common requests and how our process is calculated.

“I need you for an hour, record a presentation with two cameras, 1x static and 1x operated and overnight me the raw footage”

– 1 hour prep – 30 min travel to location, arrive, scout – 30 min setup for shoot – 1 hour filming – 15 minute teardown – 15 min travel back to base camp – 30 minute unload gear & copy footage to back-up server – transfer to client

4 hours (videographer) Labour + Equipment @ Half Day Rate

Total budget = $1000

“I would like a straight forward, high quality video that gives a strong intro to our company, who we are and the kind of services we offer”

– 1/2 day prep + 1 day filming 3x interviews plus B Roll footage of each interview subject and shots around the office. 2 person crew, 2 cameras, interview lighting & sound equipment. + video editing of a 2-3 minute business intro including 2x sets of comprehensive amendments from the client.

Project management & creative development ($1500) + 1/2 day equipment prep ($500) + 1 day production, 2 person crew + equipment ($2500) + 4 days post-production ($3200) + data storage fee of ($100/filming day) + music license 1x track ($100)

Total budget = $7900

We get asked a lot about pricing so hopefully these examples will give you an clearer idea of how our pricing works. These are only examples and each project is priced as best suited.

HOW QUICKLY CAN I GET MY PROJECT TURNED AROUND?

We get asked this a lot. We do our best to meet your deadlines, however furious they may be. If you have a tight turnaround time, it’s not a problem – just let us know in pre-production so we can plan accordingly. If you’re not in a huge rush, depending on workload we do like to give ourselves a safety net of up to 60 days for full delivery.

We prioritize filming over editing due to weather and seasonal requirements (everyone wants a blue sky day right?), so post-production days get shuffled and moved around to accommodate production days with those requirements. Summers are typically busier than winters, so the turnaround times may increase during that period.

Do you have a rush project? An edit needed yesterday? No prob, we will try our best to accommodate you and would ask for payment up front or on completion.

DO YOU WORK EVENINGS AND/OR WEEKENDS?

The simple answer is yes, and we don’t charge more for it either. We would rather have a quiet location to capture your inspiring interview than deal with starting and stopping or interrupting your operating business. We will work with you to make sure we get your the best time booked that works for everybody.

I BOOKED YOU A MONTH AGO AND NOW MY EVENT DATE HAS CHANGED AND WE NEED TO RE-BOOK, IS THAT A PROBLEM?

We are not sticklers here. We get it – plans change. The more notice the better but as long as we’re not already booked and unavailable, we can work it out almost every time, so don’t worry too much.

HOW DOES PAYMENT WORK?

We have a basic contract we will ask you to sign and at that time we will collect a deposit, which is generally 1/3 up front and is used to cover our costs. The remaining balance, including tax, is due upon final delivery. At this time, we accept either interact e-transfers or cheques. If you would like to pay by credit card, please let us know and we’ll make the arrangements.

HOW CAN I SAVE MONEY?

There are many things you can do to save money in your project. Any of the processes that you can handle internally will save you money. Maybe you have a writer on staff – have them start the scripting process. Maybe you require 2 actors to pose as clients – use actual clients, family or friends instead as volunteers. Of course, we will help with any and all needs of your project, but we are still sympathetic to keeping budgets manageable where possible.

Items that are typically out of standard scope or increase a projects budget are: – specialty equipment like high powered LED lighting or large frames – sourcing special items such as props or costumes – hiring professional talent such as actors or voice over artists – requests that require additional insurance or licensing such as drone filming near the airport – professional make-up and hair – catering & craft services – permits – etc.